Recognising Mindset

Clearly, mindset can make all the difference in problem solving. Stanford University psychologist Carol Dweck, a leading expert in motivation and psychology, and author of the book Mindset: The New Psychology of Success, discovered that everyone has one of two...

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The Power of Selling

The ability to sell is a skill that can be learned.  Even if you consider an “Oh I can’t sell,” the key is to get your message across by being yourself. Over the last few articles we have talked about the structure of a sale, and by learning this simple system made up...

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The Secret of Proof – Part 4

Last week we talked about the promise, and painting a picture of a product we were selling. Now I want to discuss proof. You have to show them PROOF. You have to prove to your client that what you have just said is true and you have to prove it to their satisfaction....

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The Secret Structure of a Sale – Part 2

Last week, we talked about the Secret Structure to a Sale. It was important to set the scene that it’s both, desire and discovery, that is important in the first part of any sale. We talked about selling a bike and the importance of not selling a bike, but one that...

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The Secret Structure of a Sale

The funny thing about sales is it looks so simple when you watch the salespeople who are successful. I remember when I first started out selling, I used to watch the veterans, the guys and girls that had been in the business for ages, they looked so relaxed and...

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Who Are You, What Do You Do, and How Can I Help?

In our last blog, we talked about being a detective. We continue that in this section, and dive into providing you with some ideas on where to look for new prospects or activate old ones. The first clue is current clients. If you have no clients then you might need to...

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Become a Client Detective

In our last blog, we began thinking about who really is our client. In this blog we will talk about being a detective. Become a detective. A lot of lead generation is detective work, pure and simple. If you are reading this, you fall into two camps. Strong sense of...

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Know Thy Buyer

    Now that you understand the key fundamentals of selling, let’s now look at the specific person you are selling to. How To Sell Anything – Part 1, Part 2, Part 3 In the world of who you sell a product or service to, there is no more important person....

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