How To Sell Anything – Part 3

Last week we discussed the ‘3 Rules of Sales’.In that article we talked about rule #2 - People buy off you for emotional reasons not sensible reasons.This week we will finish off with rule #3 - Once you sell them your product or service you need to satisfy their...

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How To Sell Anything – Part 2

Last week we discussed the ‘3 Rules of Sales’.In that article we talked about rule #1 - Your client does not like the idea of being sold to.This week we are going to talk about rule #2 - People buy off you for emotional reasons, not sensible reasons.Then next week, we...

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How To Sell Anything – Part 1

Let’s begin by introducing you to the ‘3 Rules of Sales’. Your client does not like the idea of being sold to. People buy off you for emotional reasons, not sensible reasons. Once you sell them your product or service, you need to satisfy their emotional decision with...

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Advertise, Promote, Be In Front Of Your Customer

In this time, no matter what you do, you need to make sure that you are making offers, or spending on advertising, or promoting what you do. Don’t get paralysed What offers have you made this week? This month? How do they compare to last month’s activity? If you’re...

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What Makes You Special?

When I work with clients, I want to know what makes them special. What is it that they do, that is so special that it would make me want to buy off them? Why do people buy from you? Here is a quick-fire questionnaire you can answer in a couple of minutes that might...

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Pricing’s Secret Sauce

Understanding what your customers value is one of the key things you need to understand. If you don’t understand what your client values, then you're in trouble. One of the mistakes that many salespeople make is they present the price early, without actually...

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Thoughts Can Dominate Your Mind

One of my mentors years ago said to me, “It’s not what you think that matters, it’s what you think about that matters.” He believed that you could change your life by just changing your thoughts. I have learnt over the years, that you can radically change the way you...

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Can you sell sausages Mike?

Hmm, tell me more I asked? Well, we have a local smallgoods company that is keen to get some help on their sales. Could I adapt 25 years of selling media, retail, and other products to this challenge? Why not? Over the last 18 months working alongside a great team of...

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