What makes great salespeople great?

Quote from Mikebrunel.com

  What makes great sales people great? The common misconceptions about salespeople can be tough to get over because they are so ingrained in our culture. It helps to see what successful salespeople actually look like. Most of the great salespeople aren’t all that slick on the surface, but they are great at discovering and solving problems. What makes them different?

I think there are 11 traits that make a successful salesperson here a 7 from my book. 

Beliefs, Traits, and Habits of the Best Salespeople: 

Desire. The desire to be successful is the number one feature of excellent salespeople. Folks with a strong drive to succeed usually have built upon a history of success.

They may have been good at sports, or bringing up a family.

They know what it means to care deeply about the goal and really go for it.

Desire leads them to find out everything they can about their product and their competitor’s product. In fact, their knowledge is one of their strongest assets.

Motivated salespeople will compete against themselves, not others. They strive to beat their own last target, cultivate additional clients, and achieve business.

2. Self Belief. Effective business people have a very strong self-belief. When they experience rejection, they understand that it is situational. A single loss does little or damage to their core self-esteem.

Instead of getting down on themselves, people with high self-esteem draw on all their knowledge and past mistakes to correct their course and move on.

Anyone in sales can achieve strong self-belief by developing a passion about their product or service. If you can turn your passion for your business into a core belief, you can sell your product to anyone. That is a sales mindset guarantee.

3. Persistence. Persistent folks do not give up easily, if ever. They see problems not as dead ends, but surmountable obstacles. How many rejections can you weather?

Numbers coming out of the Dartnell Corp. in the United States show that a sale in today’s market often goes through only after the tenth “No.” You read that right. The tenth “No.” We are up against a tough economic environment, and unless we are persistent and believe in what we sell, we will give up after about the third time someone tells us “No.”

Learn when to back off and not overplay the persistence card, but do not ever roll over and give up. In this brave new world where the power is increasingly in the hands of the buyer, we have to create marketing and sales strategies to overcome our reluctance to try one more time.

4. Purpose. Many great salespeople find greater purpose in their work than simply completing the job at hand. They might want to help their clients, fellow workers, and teammates build a great business environment to work in, or they may find value in training others by passing on their knowledge to employees.

Motivations can be as basic as feeding the family, affording that extra vacation, or getting the kids through college.

To folks invested in these kinds of outcomes, money and success are by-products of the efforts they make.

This is an important distinction, for finding meaning in your work will keep you balanced in your business. Work cannot be your sole purpose.

We hear too many stories about business people burning out by dedicating themselves solely to their businesses, day in and day out. In the long run, this approach provides diminishing returns. Remember why you are working so hard.

5. Goal Orientation. The best salespeople are people who set real, attainable goals, weekly, monthly, and annually. They measure everything they do, and believe strongly in revisiting and setting new goals all the time, not just once a year

A goal might be as simple as beating the business turnover from last year, or building some training and sales goals in the company for the next six months. Many people I work with struggle with goal setting. I advocate aligning your goals with the problems you are trying to solve.

6. Accountability.  Great salespeople do not participate in what we call “the chicken run.” The “chicken run” happens when the salesperson disappears from the buyer’s sight as soon as the deal is sealed.

Successful salespeople never seal the deal and then fail to follow up with service.

If the product does not work, they are not too “chicken” to go back and make it right. If things do not work out well for the client, they know they need to jump back in there and help the client realize his or her expectations.

These folks always work it out and fix the problems that come up.

7. Willingness to Learn. Strong salespeople seek help and guidance from people they admire and trust.

They may work with a coach, confide in a colleague, or consult a manager. They need someone they can feel comfortable with so they can talk through their fears and doubts.

Take The Sales Mindset Challenge here and discover how you rate with your sales mindset you might be surprised. Its a simple list of questions that rate your beliefs and traits. Have fun.

Good Selling.

P. S. Are You Utilizing The Most Profitable, Up-To-Date AND Proven Sales Lessons To Grow Your Business Right Now, In Today’s Market? 

Changing your Sales Mindset coming soon.

7 Day Challenge- Changing your Sales Mindset Mike Brunel

Negotiation is a form of Selling True or False?

We are all in sales and need to negotiate

Negotiation is a form of Selling True or False?

We all know that Negotiation is a form of selling, and our ultimate goal is that everybody wins. Impossible, right? Maybe not. In my book Selling is Not Optional- How to Master the most important skill in business and life I devote a whole chapter to negotiation.

Mutual Success

In the chapter I stress the goal of mutual success for both the buyer and seller. Often, we think negotiations can only succeed one way: we present the product, say all the right things, and get the client really excited about buying. Then we ask for the business and they jump across the desk and hug us, saying, “You saved my life.” Right?

It simply doesn’t happen that way.

What’s your fear?

Often, salespeople don’t even ask for the business for fear of rejection. They are afraid to hear, “No, not at the moment,” or, “I want to negotiate.”

As we have seen from other chapters in the book , mindset makes a difference; you have to be open to the next step. Often, after someone does decide to purchase, they still want to parry a little. People feel it is a bit of a game.

We are all in the game of negotiation. I left the house this morning negotiating with my wife about a couple of things. We negotiate with our partners and our fellow workers, and I can tell you as a parent of teenagers, we negotiate with our children.

Salespeople should avoid cultivating a closed mindset around bargaining. Negotiations are just a form of communication. Consider how negotiations can get you closer to finding a mutually beneficial solution.

 A Beautiful Mindset.

Think of the John Nash story, told in the movie A Beautiful Mind. Nash, an American mathematician, proved that when you cooperate, everybody wins, and wins bigger. Game theory demonstrates that cooperation can increase each player’s ultimate reward. Having a collaborative mindset is actually the key to successful negotiation.

Here are some takeaways from my book on the subject of negotiation. (link)

  • Plan your negotiation approach. Have a checklist. Don’t forget your agreement.
  • There are often only a few standard areas of concerns for your clients.
  • Keep your sense of humour.

For additional tips on selling your product or service go to mikebrunel.com. Look forward to seeing you soon.

Good Selling

Mike Brunel

Harnessing the Power of Testimonials

Harnessing the Power of Testimonials

Harnessing the Power of Testimonials

At least once a month at my place, on a Friday night, my family will have to make a major decision:  ‘What takeaways are we going to have tonight’?

A third world problem right?

An old ritual from days gone by.

I am sure the Friday takeaway ritual came from my own family when all of us would pile down to the fish and chip shop, and get to choose between a sausage, hot dog and fish with a few chips thrown in, then wait in the car eating them, while Mum and Dad nipped off to the pub for a quick drink.

New experience

In our family now  we might want to try something different and go out to a café or restaurant.

When that happens the question always comes up ‘what’s new in town’ or ‘, what was the name of that place that my mate Dave was talking about last week’?

Following this, we’ll call or text Dave to ask him what the restaurant was called because we know he’s pretty reliable when it comes to good food!

Why we need assurance – Power of Testimonials

What people say about you is 10 times more powerful and believable than what you say about yourself.

Deep down you know that Dave would not recommend that restaurant unless he enjoyed it.  He is telling you from his own experience and that is very, very powerful.

You have your own interests at heart

It’s a lot harder to sell something to someone because naturally you have your own interests at heart.

What your clients may want is another way to make a decision. This is why an opinion from a third-party could be very influential, just like Dave influenced my decision on a restaurant.

The point is that getting someone to recommend you helps a lot. If it does not work out you can always blame Dave- no just kidding!

 Create and use testimonials

There are a few tips I’ve come across in my time about receiving great testimonials, but one stands out as pretty crucial; be specific.

The more specific you are about the outcome you want, the more targeted your endorsement will be.

Let me give you an example. If you ask a client for a testimonial ask this way.

‘Hi John, can you describe the one or two most important benefits you’ve gotten the most from working with us… please explain specifically what you’ve gained from the experience:

The second one I often ask is:  ‘Describe in Detail What Part of Your Experience with us made you the happiest?’

This question taps into the emotional side of the experience, and that is where you will understand what drove your clients to use you in the first place.

In summary, be specific, and don’t forget to ask for their thoughts around the emotional experience..

Have a great week, see you soon.


What the top 10% do

What the top 10% do

80%……….Of all sales are made after the fifth call
48%……….Of all sales people call once and quit
25%……….Call twice and quit
10%……….Keep on calling

These statistics is pretty close to the mark in all forms of selling be it a service or product sell.

I think that we all know…


I have created a diagram to illustrate the real time that your buyer is actually available to sell to.

Just email me at mikebrunel.com for a copy.

Why do many some sales people thrive when others do not, here are some ongoing practices I observe every day.

1. Always add to your pipeline.

Not continuously adding to your pipeline is often a mistake that salespeople make once they have established a strong ongoing sales funnel. If you continue to add to your sales pipeline then if that long established client decides that this month they will not buy, then it does not matter because you have more potential opportunities in your pipeline.

If you are always taking the position of helping and assisting your client then your pipeline will increase. If you are only filling up your pipeline when you are desperate then many clients will sense that and you will come across as desperate.

2. Never assume they need you.

I have noticed that many salespeople leave a message with a client or a voicemail and they think it ends there. They think that they have done what they had to do and then move on. Depending on the relationship you have with that client they may or may not call you back. If you do want to do business with them then you have to plan that call and decide the ongoing strategy to get the person to respond.  Create a proactive message for them to call you back.

3. Sales potty training.

For those that may have had young children there was a time when you had to train them to go to the toilet. In my experience (a while ago) I always used to say “Pee or get off the pot”. In other words, make a decision.

There will be times when you have to make a decision to get off the pot. Some clients need to be let go. You need to figure out if a prospect is serious about working with you or not. A good pipeline is full of qualified prospects and not “tyre kickers”


All pipeline activities have to support your key messages and understanding actually who your client is and where they play is vital to successful sales.

Good selling