Over the last five weeks we have explored the secret structure of a sale. Feel free to check out the past blogs to find out more.Part 1Part 2Part 3Part 4 These secrets I have learned from my experience as a copywriter, marketer, and salesperson. I study these...

Last week we talked about the promise, and painting a picture of a product we were selling. Now I want to discuss proof. You have to show them PROOF. You have to prove to your client that what you have just said is true and you have to prove it to their satisfaction....

In our last blog, we talked about the need to stop selling your stuff logically. Too many salespeople get caught up in the features of a product vs the benefits. The Promise. Showing a client exactly what the benefits of the product are (in this case an electric...

Last week, we talked about the Secret Structure to a Sale. It was important to set the scene that it’s both, desire and discovery, that is important in the first part of any sale. We talked about selling a bike and the importance of not selling a bike, but one that...

The funny thing about sales is it looks so simple when you watch the salespeople who are successful. I remember when I first started out selling, I used to watch the veterans, the guys and girls that had been in the business for ages, they looked so relaxed and...

In our last blog, we talked about being a detective. We continue that in this section, and dive into providing you with some ideas on where to look for new prospects or activate old ones. The first clue is current clients. If you have no clients then you might need to...

In our last blog, we began thinking about who really is our client. In this blog we will talk about being a detective. Become a detective. A lot of lead generation is detective work, pure and simple. If you are reading this, you fall into two camps. Strong sense of...

    Now that you understand the key fundamentals of selling, let’s now look at the specific person you are selling to. How To Sell Anything – Part 1, Part 2, Part 3 In the world of who you sell a product or service to, there is no more important person....

Last week we discussed the ‘3 Rules of Sales’.In that article we talked about rule #2 - People buy off you for emotional reasons not sensible reasons.This week we will finish off with rule #3 - Once you sell them your product or service you need to satisfy their...

Last week we discussed the ‘3 Rules of Sales’.In that article we talked about rule #1 - Your client does not like the idea of being sold to.This week we are going to talk about rule #2 - People buy off you for emotional reasons, not sensible reasons.Then next week, we...