Building Trust and Delivering on Promises in Sales.

Two Powerful Reasons Why You Might Be Losing Clients.

When it comes to establishing and maintaining client relationships, two crucial questions often determine the outcome:

“Can I trust this person?” and “Can I work with this person?”

This week, we delve into these questions and explore how you can build trust with clients and deliver on your promises to ensure their satisfaction.

Building Trust:

The foundation of any successful client relationship lies in trust.

It is imperative to instil confidence in your clients that you are reliable, trustworthy, and capable of handling their needs. Here are some essential steps to build trust:

  1. Keep Agreements:

One of the primary ways to build trust is by keeping your agreements.

When you commit to meeting a client at a specific time, be punctual and follow through.

Similarly, if you promise to provide documentation or other materials, ensure you deliver them promptly.

Consistently honouring your commitments demonstrates your professionalism and reliability.

  1. Solve Their Problems:

Clients seek solutions to their problems, and it is your responsibility to showcase your ability to address their needs effectively.

Provide evidence, such as case studies or testimonials, that demonstrate how you have solved similar problems in the past.

By showcasing your expertise and understanding of their challenges, you instil confidence in your clients that you can deliver the desired results.

  1. Avoid Overpromising and Underdelivering:

Maintaining trust requires managing expectations. It is tempting to promise more than you can deliver in an effort to win over clients. However, overpromising and underdelivering can quickly erode trust.

Instead, be realistic about what you can accomplish and communicate clear expectations to your clients.

By consistently meeting or exceeding these expectations, you foster trust and long-term relationships.

Conclusion: In the realm of sales, building trust and delivering on promises are critical components of client retention.

By focusing on these areas, you enhance your chances of establishing fruitful and long-lasting relationships with your clients.

Remember, trust takes time to develop, so it is essential to consistently demonstrate your reliability and commitment. In the fast-paced world of sales, seeking guidance and support is always a wise choice to enhance your skills further and excel in your career.

Have a fantastic week!


P.S. Check out my FREE community page and receive daily videos and tips to help you be better equipped to navigate the complex world of sales and drive success in your career.



  1. Here are 4 ways I can help you make more sales in your business – whether your business is big or small.1. Want to become a Sales Mindset Blueprint Member? You get access to an exclusive coaching session with me and full access to my sales programme every month. Get the deets here.
  2. Try the new ‘7 Days to Sales Success’ framework. Make more sales in 7 days—the framework of everything you need to start making more sales in your business. The Sales Success Framework is based on a simple 7-day challenge. Click here to find out how you can grow your business by making more sales.
  3. Join our private Facebook group – The Sales Mindset Inner Circle. Get all the latest up-to-date sales ideas. Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here
  4. Could you work with me one-on-one? If you’re a small or large business owner or in professional services, you might have a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Please jump on a FREE 15-minute brainstorming call with me by clicking here.