Having been married for quite some time, and to the same person AJH, or commonly known as the CEO I have over time learned a very valuable lesson in husband and wife relations.

Some may agree or disagree and even if you take the guidance of John Grey’s book, Men are from Mars and Women are from Venus, which proposes that indeed we are different, I think that in sales then it does run true in most cases.

There has of course been a lot of study about this subject from experts with wisdom from thousands of research studies, far more qualified than I ever could be.

I do however listen when AJH says that women could teach men a lot about sales.

Here is her take on it, and she does know, being in retail for 20 years in the interior design business.

Think and Feel

AJH has been a retailer for over 25 years and specialises in interior design.

Her view is that guys “think” and women “feel”. (Not all women) women, in general, respond on a ‘feeling level.

She says that a question such as “How do you feel about the cushion” gets a better response than, “What do you think about that cushion.”

As a salesperson, thinking about how you phrase questions when working with both men and women might just pay dividends.

AJH’s final comment is that women are better at picking up salespeople’s BS detectors.

That is another article all by itself.

What do you think? We would love to hear your comments.


Good selling.



  1. Here are 4 ways I can help you make more sales in your business – whether your business is big or small.1. Want to become a Sales Mindset Blueprint Member. Every month you get access to an exclusive coaching session with me as well as full access to my sales programme. Get the deets here.
  2. Try the new ‘7 Days to Sales Success’ framework. Make more sales in 7 days. The framework of everything you need to get started in making more sales in your business. The Sales Success Framework is based on a simple 7-day challenge. Click here to find out how you can grow your business by making more sales.
  3. Join our private Facebook group – The Sales Mindset Inner Circle. Get all the latest up-to-date sales ideas. Every week we do Facebook Live updates on all things sales. Tips, ideas, free coaching, and much more. Join me by clicking here
  4. Work with me one-on-one. If you’re a business owner, small or large or in the professional services you might just be a few strategies, tactics and tools away from doubling your lead flow, revenue and impact. Jump on a FREE 15-minute brainstorm call with me by clicking here.

Good Selling