“Case Study: How $4.50 Dispute Led to the Loss of a Lifetime Client.”
Do you know the lifetime value of your clients? What does it mean to the long-term survival of your business? I recently had an interesting encounter with my mother-in-law, with whom I generally have a good relationship (after she forgave me for "snatching" her...
“The Surprising Origins of Your Cereal Bowl: The Kellogg Brothers’ Marketing Triumph”
"The Power of Persuasion: Lessons from the Kellogg Brothers' Grain-Based Breakfast Campaign" Allow me to share a captivating tale with you, shedding light on the origins of our breakfast habits involving grains. This intriguing narrative serves as a valuable lesson in...
What airlines can teach salespeople about Upsells and Cross-Sells.
What airlines can teach about Upsells and cross Sells. As many of you may know, I owned a media consultancy company called NRS Media. We consulted Radio, TV, and Newspaper publishers, and online media companies all over the world. Delve into the world of upselling as...
Prospecting Reimagined: Position Yourself as the Trusted Advisor and Win Clients Effortlessly
Over the past week, I had the opportunity to address one of my client's most pressing concerns: how to improve their prospecting efforts. Whether you're selling a product or a service, mastering the art of prospecting is crucial for the success of any sales...
Get Your Sales Groove On in Just a Week: Here’s How!
Get Your Sales Groove On in Just a Week: Here's How! Sunday: Plan Your Week and Get Your Hustle On Set aside half an hour to plan your week, but don't stop there! It's important to make sure you establish your sales goals and write them down. Remember, without clear...
Build Your Success Wall and Watch Your Sales Soar: Here’s What You Need to Know.
Build Your Success Wall and Watch Your Sales Soar: Here's What You Need to Know Do you have a success wall? If not, it's time to start building one. Discover the key elements of a strong sales plan and how to implement them in your business. I have a sales system that...
Mind Your Mindset
How to Develop a Winning Mindset for Sales Success. In my book "Selling is not optional", I outline the essential steps needed to navigate the sales journey successfully. However, before delving deeper into these steps, it's crucial to examine how our perception of...
Selling at Warp Speed: How to Make a Quick Buck (Without Breaking the Law)
The Fast and the Furious: Sales Edition Have you heard of Speed Selling? It's a great way to launch a company, and I have participated in it several times. Over the years, it has become more sophisticated, and my old company, NRS Media, (since sold) has fine-tuned it...
The Butterfly Effect
In 1963, meteorologist Edward Lorenz made a stunning discovery that changed the way we view the universe. For years, people believed that the universe operated like a machine where causes had corresponding effects. This idea is commonly referred to as "cause and...
If Media Companies Can Do it- Why can’t you?
A Valuable Lesson. I learned many valuable lessons throughout my 30 years of selling advertising to companies of all sizes. I began as a door-to-door stationary salesperson in Sydney, selling everything from pencils to exercise books. I then started selling carpet...
