Sales DNA Assessment
HIRE WITH CONFIDENCE USING REAL SALES DNA
Know who will sell and how to coach them.
This validated, science-based tool, built on the globally recognised POP7 (Predictor of Potential) model, measures the traits that consistently predict sales success, so you can stop guessing and start hiring with clarity.
Let’s talk first
Before any assessment is sent, we meet with you to understand your role, team, and what “great” looks like in your environment.
That short conversation ensures the right fit and the right tool.
book a call
New Zealand
Talk with Mike Brunel
Email: mike@mikebrunel.com
Australia
Talk with Kristin Harper, Harper Co Sales Coaching
Email: kristin@harpercoaching.com.au
Why managers use sales DNA
Predictive, not cosmetic.
Powered by POP7 — the Predictor of Potential used in over 24 million sales assessments worldwide.
Fast and practical.
Twenty-minute experience with clear, coach-ready results.
Proven at scale.
Used across industries and levels to ensure confidence on every shortlist.
How it works
- Book a short discovery call with Mike or Kristin.
- Confirm who to assess and which traits matter most.
- Candidate completes the POP7 Sales DNA Assessment online.
- You receive a role-fit report plus coaching insights that turn potential into performance.
what you’ll discover
Whether your candidate has the natural drive, resilience, and competitiveness to sell
- How they compare to top POP7-benchmarked performers in your industry
- Coaching insights to fast-track onboarding and performance
- How to reduce mis-hires and turnover with data-based decisions
“In the year I worked closely with Mike, I hit a new income band. It was the basics done well plus the right coaching moves.”
Polly M — Real Estate Sales
“One of the most impactful aspects of Kristin’s coaching was his hands-on approach, he didn’t just advise from the sidelines; he led by example, getting in the trenches with my team to demonstrate best practices. This hands-on approach boosted morale and instilled a culture of success within my sales department.”
Travis O’Keefe from TWH
Common Questions
What is POP7?
The POP7 (Predictor of Potential) is a validated assessment framework developed by Self-Management Group. It has been used by millions of sales professionals globally to measure core traits that predict sales performance, drive, resilience, learning agility, and problem-solving.
How soon are results ready?
Most reports are available immediately after completion.
Can you help us interpret the report?
Yes. We walk you through the insights and next steps.
Do you integrate with our hiring process?
Yes. We can tailor links, templates, and interview questions for consistency.
Built on the POP7 (Predictor of Potential) from Self-Management Group. © Sales DNA 2025 All rights reserved